By Michael Abbott, CEO, Isis
In today’s digital economy, mobile is the future of money. Juniper Research projects the number of contactless mobile phone transactions worldwide will reach 3 billion by the end of 2014. At Isis, we are excited to be at the center of this movement and pleased to share an update on our growth.
Since our launch nationwide last November, consumers across the country are experiencing the power and simplicity of paying with their phone and the response has been tremendous. Over the last 30 days, we have averaged over 20,000 Isis Wallet activations a day and our growth rate doubled over the prior month.
The right ecosystem support is in place to bolster growing consumer adoption. As of today, 68 mobile devices across AT&T, T-Mobile and Verizon Wireless support the Wallet. The Wallet now comes preloaded on 14 smartphones with more preloaded devices in the pipeline.
Our merchant and issuer partners are also experiencing strong results as they offer their customers a new way to pay, coupled with great offers. Here is a sampling of what they have to say:
“Isis represents a growing percentage of our total transactions nationwide, and our stores have experienced more than 50 percent month-over-month growth in Wallet use. By the end of the first quarter Jamba Juice customers had redeemed more than 270,000 free smoothies and we expect to hit one million by this fall. The success of the 1 Million Free Smoothie Campaign has created habituation among our customers.” – James D. White, chief executive officer, Jamba Juice
“Our partnership with Isis has been extremely successful. We’re seeing positive growth of enrollments and we are hearing great things from our customers. With Isis, we’re able to reach a whole new customer base of tech-savvy users.” – Stefan Happ, general manager of U.S. payment options, American Express.
“Since we launched our agreement with Isis in December 2013, we have seen strong interest from our customers in this technology and the convenience it offers. Our customers lead mobile lives and their ability to pay for things should reflect that fact. We are excited to continue to test and learn with customers who want to be on the leading edge of mobile payments technology.” – Peter Ho, manager of digital payments for Wells Fargo’s Consumer Financial Services group.
So what’s next? We plan to further broaden our ecosystem of partners to provide customers with more options as well as new ways to save. We’ll continue to offer compelling consumer deals – all with the goal of helping consumers become ever more comfortable with mobile wallets. Along those lines, we’ll continue to innovate to ensure Wallet users have a simple and enjoyable experience while paying with Isis.
How to Get Isis:
Consumers can download the Isis Wallet for free* from the App Store or Google Play or visit their nearest carrier retail store to activate it and receive hands-on support. Once set up, consumers can pay at more than 200,000 merchant locations nationwide.
*Messaging and data charges may apply. The Isis Wallet app works on select Isis Ready Android phones with NFC technology and an enhanced SIM card, or select iPhone models with the purchase of an Isis Ready case featuring an NFC antenna and a Secure Element micro SD card (select carriers only).