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–Cie Nicholson, SVP Marketing, Softcard

People are excited when I tell them about Softcard. An app that holds payment cards, special offers and loyalty cards? Sign me up. Consumers are eager to learn more: How does it work? Where can I use it?

Today, I’m pleased to announce Softcard is launching a new campaign aimed at educating consumers on Softcard and mobile payments in a fun, social, and sharable way.

In the coming weeks, you’ll see a series of videos, photos, and fun content featuring Tappy, a payment terminal mascot we’ve brought to life. Whether he’s taking the big stage at McDonalds, hanging with Jared at Subway, or wrestling with Rowdy Roddy Piper, Tappy brings lovable humor to his job. That’s no surprise given Tappy’s pedigree. He was built by Jim Henson’s Creature Shop – the same folks who build the Muppets.

Despite how often consumers use point-of-sale (POS) payment terminals, our research indicates consumers tend to overlook the hardware. Swiping is an engrained behavior – however, mobile payments changes that experience, replacing a swipe with a tap. The challenge, of course, is that acceptance is not yet ubiquitous. We need people to look for the contactless EMV symbol Contactless EMV Symbol to know where to pay.

This new campaign was designed for social consumption and sharing. We’re reaching out to the consumers most likely to use mobile payments. As a result, the campaign will live in digital channels, specifically social, mobile, and video. Our customers live phone-first lives, and we need to reach them on the platform where they’re consuming information.

Choosing a puppet to bring Tappy to life allows us to quickly turn out fresh content. For example, in the middle of a recent brainstorming session, we popped over to our creative agency’s in-house studio. In 10 minutes, we shot a short clip highlighting taxi acceptance, and after some light editing, it was ready to go. In a marketing world dominated by high-tech special effects and celeb partnerships, this is a simple approach – and we believe it’s spot on given our audience and need to turn out fresh, timely, and topical content.

The Tappy campaign will launch today on Softcard’s Facebook, Twitter, Instagram, Tumblr and YouTube channels where we’ll be targeting the 60 percent of the market who use Android and Windows devices.

We think you’ll enjoy the campaign as much as we enjoyed creating it. Happy watching.

Softcard and the associated logos are property of JVL Ventures, LLC. Contactless Symbol is property of EMVCo, LLC. Android is a trademark of Google Inc. Other third-party trademarks are the property of their respective owners.

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Softcard is pleased to announce United Airlines and Chase are adding support for United MileagePlus® credit cards by Chase. Cardholders can now add United MileagePlus credit cards to Softcard, using the app to tap-to-pay and earn award miles at over hundreds of thousands of locations nationwide that accept contactless payments. This is a great solution for busy, on-the-go travelers interested in a convenient, easy and safer way to pay with their smartphones.

Users receive special perks, too: Now through February 28, 2015, earn 2,500 miles when you connect any United MileagePlus credit card by Chase to Softcard and make your first mobile payment. You can also receive 500 additional miles every subsequent month you tap-to-pay with Softcard, up to a total of 4,000 miles.

United MileagePlus cardholders will be reminded of this great opportunity in United Airlines terminals in major airports across the country, including Chicago O’Hare, Denver, Houston, Newark, and Washington-Dulles, as well as when they visit United.com.

Softcard uses state-of-the-art technology and layers of security including PIN protection to limit unauthorized access and remote lock if a user’s phone is lost or stolen. Additionally, payment information is stored in the phone’s Secure Element to enhance the security of user’s information.

United MileagePlus credit cards join dozens of other cards supported in Softcard from issuers such as Chase, Wells Fargo and American Express. The American Express Serve Account also allows Softcard users to add money from a preferred debit card, credit card or bank account.

Softcard is currently available on more than 80 devices across AT&T, T-Mobile and Verizon Wireless, including more than 30 devices that preload the app.

–Jim Stapleton, SVP Sales

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Today I’m at the Money20/20 conference in Las Vegas, where attendees are talking about the future of mobile payments. It’s an exciting time for all of us – as many continue to align around NFC as the industry standard technology, a key to accelerating merchant and consumer adoption.

Against this backdrop, today I’m pleased to announce Softcard has come to Windows Phone, reinforcing our leading positioning as the first and only NFC-based mobile wallet app supported on multiple mobile operating systems.

We believe in customer choice – it’s one of our core principles and an important factor in driving widespread consumer adoption. Giving consumers more choice is reflected in the number of devices supported by Softcard – I’m also pleased to announce that by the end of this year Softcard will be supported on more than 100 devices, another industry milestone.

Over the next 2-3 years this industry will grow rapidly. More phones will ship, more banks will be in mobile wallets and more merchants will accept mobile payments. To understand what the future of mobile payments can look like, we can look back at Softcard’s pilot in Salt Lake City, UT. Two years ago, we launched in Salt Lake City. Here’s what it looks like today:

  • Payment active rates are 2.5 times the national average
  • Taps per active user are 50% higher than the national average
  • Salt Lake City users are 3.5 times more likely to engage with offers and 4 times more likely to use loyalty cards than the national average

This test represents a microcosm of how the mobile payments’ ecosystem will work when we reach scale. If Salt Lake City is any indication of what the future will be like for the rest of the country – it is indeed very bright.

–Michael Abbott, CEO

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The world’s leading global food service retailer now accepts Softcard mobile payments at its approximately 14,000 U.S. locations both in store and at the drive-thru

McDonald'sOctober 28, 2014 – NEW YORK – McDonald’s customers in the United States now have another way to pay for their orders, thanks to a new collaboration with Softcard. Customers will now be able to tap and pay both in-restaurant and in the drive-thru lane at all US McDonald’s locations, marking the largest deployment of NFC-based mobile commerce in drive-thru.

“We are pleased to announce this national launch after a successful pilot program that began in 2013. Our work with Softcard further reinforces McDonald’s commitment to customer service and convenience,” said Anja Carroll, vice president of Media and Consumer Connection for McDonald’s USA. “By collaborating with top brands in the mobile payments and commerce space, we’re able to deliver a more meaningful experience to our customers that includes greater speed, ease and value.”

Softcard is a free app that combines payments, offers and loyalty. McDonald’s customers can download and use Softcard today on more than 80 mobile devices across AT&T, T-Mobile and Verizon Wireless. Through its use of the contactless EMV global standard and SmartTap mobile commerce technology, Softcard enables payments, offers and loyalty redemption through a simple tap.

“McDonald’s is one of the world’s most iconic and innovative brands,” said Michael Abbott, chief executive officer, Softcard. “The scale and reach of McDonald’s will drive mobile payments further into the mainstream and demonstrate the value Softcard delivers to both merchants and customers.”

ABOUT MCDONALD’S USA
McDonald’s USA, LLC, serves a variety of menu options made with quality ingredients to more than 27 million customers every day. Nearly 90 percent of McDonald’s 14,000 U.S. restaurants are independently owned and operated by businessmen and women. Customers can now log online for free at approximately 11,500 participating Wi-Fi enabled McDonald’s U.S. restaurants. For more information, visit www.mcdonalds.com, or follow us on Twitter @McDonalds and Facebook www.facebook.com/mcdonalds.

About Softcard

The joint venture is between AT&T Mobility LLC, T-Mobile USA, Inc. and Verizon Wireless and is based in New York City. The venture is chartered with building Softcard, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. Softcard is available to all merchants, banks, payment networks and mobile carriers. Softcard and the associated logos are trademarks of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners. For more information visit www.gosoftcard.com.

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SUBWAY customers can now easily pay and save at more than 26,000 restaurants nationwide, all from their mobile devices

October 1, 2014 – MILFORD, CT – The SUBWAY® restaurant chain today announced the nationwide availability of contactless/NFC-based mobile payments in partnership with Softcard™, completing a rollout that was announced earlier this month. SUBWAY customers can now use their mobile device to pay at more than 26,000 SUBWAY locations across the U.S. using the Softcard app.

In the future, the SUBWAY® brand will integrate its SUBWAY Card Rewards Program into the Softcard app in participating markets, providing a simpler way to earn Reward Points.

“We’re excited to give our customers a seamless way to enjoy SUBWAY offers and rewards through the Softcard™ app,” said Carman Wenkoff, Chief Information Officer for the SUBWAY® brand. “By mobilizing our SUBWAY Card Rewards Program in Softcard, we can offer customers an easier, more meaningful experience through the technology they use most – their smartphones.”

Softcard™ is a free app that combines payments, offers and loyalty. SUBWAY® customers can download and use Softcard today on more than 80 mobile devices across AT&T, T-Mobile and Verizon Wireless and tap to pay at more than 200,000 locations nationwide. Through its use of the contactless EMV global standard and SmartTap® mobile commerce technology, Softcard enables a safer way to make payments, to redeem offers and to use loyalty cards through a simple tap.

“Today’s announcement marks a milestone for the mobile payments industry as SUBWAY takes quick-service to the next level with the largest deployment of mobile payments in the U.S.,” said Michael Abbott, chief executive officer, Softcard. “We’re excited to work with SUBWAY to offer customers an easier and safer way to pay, save and earn rewards.”

About SUBWAY® restaurants 
Since 1965, SUBWAY® owners have been devoted to offering customers customized made to order sandwiches with a wide range of better-for-you options. Providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information has been a priority for the SUBWAY® chain for many years, earning the American Heart Association’s Heart Check Meal Certification in 2012 for many Fresh Fit™ meal options. As the world’s largest restaurant chain, thousands of dedicated entrepreneurs have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit http://www.subway.com, like us on Facebook https://www.facebook.com/subway and follow us on https://twitter.com/subway. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About Softcard
The joint venture is among AT&T Mobility LLC, T-Mobile USA, Inc. and Verizon Wireless and is based in New York City. The venture is chartered with building Softcard, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. Softcard™ is available to all merchants, banks, payment networks and mobile carriers. Softcard and the associated logos are trademarks of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners. For more information visit www.gosoftcard.com.

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SUBWAY launches Softcard-branded NFC payment terminals at more than 26,000 locations nationwide, the largest NFC restaurant deployment in the United States

Subway-photoSeptember 16, 2014 – MILFORD, CT – The SUBWAY® restaurant chain today announced that it will launch NFC-based mobile payments nationwide on October 1st with Softcard, the mobile commerce joint venture created by AT&T Mobility, T-Mobile USA, Inc. and Verizon Wireless. Softcard users can use their mobile phones to experience a new way to pay and save at more than 26,000 SUBWAY locations in the United States. This is one of the largest deployments of mobile payment capability in the country.

Softcard and the SUBWAY® brand are also teaming up to deliver offers to SUBWAY® customers via the Softcard app. As part of this promotion, Softcard users that tap and pay at a SUBWAY® restaurant will receive $1 back on every purchase over $1 made with the American Express Serve card through year-end*.

This national launch is the extension of a relationship that began in 2013 and included a successful pilot in Salt Lake City earlier this year. The relationship will continue beyond today’s announcement to include the SUBWAY® loyalty program.

“Softcard has proven to be a valuable partner to us and we are proud to extend our relationship with them,” said Carman Wenkoff, Chief Information Officer, for the SUBWAY® chain. “As we’ve worked together to implement and pilot this technology, we’ve been impressed with the Softcard team and opportunities available through the Softcard platform. By embracing mobile payments and loyalty with Softcard’s SmartTap™ technology, we’re making it easier for customers to enjoy smart choices on the go.”

In the coming months, SUBWAY will include the SUBWAY Card Rewards Program in the Softcard app, providing customers in participating SUBWAY Rewards markets with a simpler way to collect Reward Points. Cardholders who load their SUBWAY rewards card into the Softcard app will be able to simply tap their phones to the reader using SmartTap™ for fast and convenient presentation to the point of sale. SmartTap™ is a Softcard developed protocol that adds commerce data to an NFC transaction leveraging industry standard NFC technology to deliver loyalty and offers to retailer’s point of sales systems.

Quick-service restaurants (QSR) are quickly adopting mobile payment technology as consumers show increasing interest in using their mobile devices for an easier way to pay. The National Restaurant Association reports four in 10 young adults say they would likely pay for their quick-service restaurant orders by mobile or wireless device if they could.

“SUBWAY is a leader in the quick-service restaurant industry and has placed itself at the forefront of mobile payments with today’s announcement,” said Michael Abbott, chief executive officer, Softcard. “We’re thrilled to have a great partner in SUBWAY; and we look forward to providing their customers with a simpler, quicker way to pay.”

Softcard is a mobile commerce platform that combines payments, offers and loyalty to provide users a safe and easy way to shop, pay and save using their mobile phones. The app uses NFC, SmartTapTM and other industry leading technologies to enable secure payments and commerce at more than 200,000 locations nationwide. Softcard is available on more than 80 devices across AT&T, T-Mobile and Verizon Wireless and is preloaded on more than 30 of those devices with more being added all the time.

*Additional details on the American Express Serve card offer can be found at the following link:https://www.paywithisis.com/offers/serve.html.

About SUBWAY® restaurants

Since 1965, SUBWAY® owners have been devoted to offering customers customized made to order sandwiches with a wide range of better-for-you options. Providing easy access to vegetables, detailed nutrition, dietary, and healthy lifestyle information has been a priority for the SUBWAY® chain for many years, earning the American Heart Association’s Heart Check Meal Certification in 2012 for many Fresh Fit™ meal options. As the world’s largest restaurant chain, thousands of dedicated entrepreneurs have the opportunity to run their own business, while playing an important role in their communities. To learn more information about us, visit http://www.subway.com, like us on Facebook https://www.facebook.com/subway and follow us on https://twitter.com/subway. SUBWAY® is a registered trademark of Doctor’s Associates Inc.

About Softcard

The joint venture is between AT&T Mobility LLC, T-Mobile USA, Inc. and Verizon Wireless and is based in New York City. The venture is chartered with building Softcard, a national mobile commerce venture that will fundamentally transform how people shop, pay and save. Softcard™ is available to all merchants, banks, payment networks and mobile carriers. Softcard and the associated logos are trademarks of JVL Ventures, LLC in the U.S. and/or other countries. Other logos, product and company names mentioned herein may be the trademarks of their respective owners. For more information visit www.gosoftcard.com.

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When our company was founded, our vision was to develop a simple wallet app that consumers could use on any device, anywhere with any card. To deliver on that promise, we selected NFC as the best technology that was secure, simple and open to innovation.

We think that today’s announcement by Apple to support NFC is very significant and sets the stage for rapid scale adoption of mobile commerce.

We would like to let you know that we are actively working with Apple to enable Softcard on the iPhone in 2015 — using an integrated secure SIM-based hardware solution.

- Michael Abbott, CEO

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In July, we announced that we would rebrand the Isis Wallet to avoid confusion and association with a violent Islamic militant group in the Middle East whose name, when translated into English, is known by the acronym, ISIS. However coincidental, we have no desire to share a name with this group and our hearts go out to those affected by this violence.

Our search for a new name has been rooted in our founding vision: to use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save. But we also wanted a name and visual identity that had the power, flexibility and simplicity to define our category.

Today, I’m pleased to announce we will rebrand the Isis Wallet to Softcard.

 

Softcard-logo1-1024x543

 

Together with a simple and flexible visual system, the inherent simplicity of Softcard gives it the potential to become a category defining name. That’s a bold aspiration, but one that matches the breadth of our vision.

What does this mean for our customers?

First and most importantly, your current Isis Wallet will continue to work as it always has. In the next few weeks, we will launch the updated Softcard app. At that point, you can update your app as you normally would and see that your Isis Wallet has become Softcard.

We appreciate your patience as we work through this effort.  Because we’ve chosen to move swiftly, small traces of Isis will be visible for a short time.

We thank you for your patience and ongoing support as we transition to Softcard.

–Michael Abbott, CEO

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From our inception, our vision has been simple: Use the power of the mobile phone to help consumers find a safer and better way to shop, pay and save.

Four years ago, we went in search of a brand that could embody this vision. We wanted a name that brought to life our company and our values. Above all, we wanted a brand that captured the simplicity of our mobile wallet experience. We chose Isis.

Recently, we have observed with growing concern a militant group whose name, when translated into English, is Islamic State of Iraq and Syria – often referenced by the acronym ISIS.

The ISIS militant group has been linked to sectarian violence against civilians and government forces in Iraq and Syria.

However coincidental, we have no interest in sharing a name with a group whose name has become synonymous with violence and our hearts go out to those who are suffering. As a company, we have made the decision to rebrand.

Changing a brand is never easy, but we know this is the right decision – for our company, our partners and our customers.

We are actively working on a new brand, and I’ll share more with you as our journey progresses in the coming months.

In the meantime, we remain committed to growing the mobile payments ecosystem, and advancing our mobile wallet. Our focus on delivering a great product and platform to our customers hasn’t changed.

Please accept my sincere thanks for your support and dedication to our vision. And, I thank you in advance for your continued support and understanding as we work through this transition.

–Michael Abbott, CEO

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By Michael Abbott, CEO, Isis

Isis Wallet Tap to Pay

In today’s digital economy, mobile is the future of money. Juniper Research projects the number of contactless mobile phone transactions worldwide will reach 3 billion by the end of 2014. At Isis, we are excited to be at the center of this movement and pleased to share an update on our growth.

Since our launch nationwide last November, consumers across the country are experiencing the power and simplicity of paying with their phone and the response has been tremendous. Over the last 30 days, we have averaged over 20,000 Isis Wallet activations a day and our growth rate doubled over the prior month.

The right ecosystem support is in place to bolster growing consumer adoption. As of today, 68 mobile devices across AT&T, T-Mobile and Verizon Wireless support the Wallet. The Wallet now comes preloaded on 14 smartphones with more preloaded devices in the pipeline.

Our merchant and issuer partners are also experiencing strong results as they offer their customers a new way to pay, coupled with great offers. Here is a sampling of what they have to say:

“Isis represents a growing percentage of our total transactions nationwide, and our stores have experienced more than 50 percent month-over-month growth in Wallet use. By the end of the first quarter Jamba Juice customers had redeemed more than 270,000 free smoothies and we expect to hit one million by this fall. The success of the 1 Million Free Smoothie Campaign has created habituation among our customers.” – James D. White, chief executive officer, Jamba Juice

“Our partnership with Isis has been extremely successful. We’re seeing positive growth of enrollments and we are hearing great things from our customers. With Isis, we’re able to reach a whole new customer base of tech-savvy users.” – Stefan Happ, general manager of U.S. payment options, American Express.

“Since we launched our agreement with Isis in December 2013, we have seen strong interest from our customers in this technology and the convenience it offers. Our customers lead mobile lives and their ability to pay for things should reflect that fact. We are excited to continue to test and learn with customers who want to be on the leading edge of mobile payments technology.” – Peter Ho, manager of digital payments for Wells Fargo’s Consumer Financial Services group.

So what’s next? We plan to further broaden our ecosystem of partners to provide customers with more options as well as new ways to save. We’ll continue to offer compelling consumer deals – all with the goal of helping consumers become ever more comfortable with mobile wallets. Along those lines, we’ll continue to innovate to ensure Wallet users have a simple and enjoyable experience while paying with Isis.

How to Get Isis:

Consumers can download the Isis Wallet for free* from the App Store or Google Play or visit their nearest carrier retail store to activate it and receive hands-on support. Once set up, consumers can pay at more than 200,000 merchant locations nationwide.

To keep up with all Isis Wallet news, you can follow us on Facebook and Twitter.

*Messaging and data charges may apply.  The Isis Wallet app works on select Isis Ready Android phones with NFC technology and an enhanced SIM card, or select iPhone models with the purchase of an Isis Ready case featuring an NFC antenna and a Secure Element micro SD card (select carriers only).